National Recruitment Advertising Campaign Services (NRAC)
HOMELAND SECURITY, DEPARTMENT OF.US SECRET SERVICE.U S SECRET SERVICE · Response deadline: Fri, 08 May 2026
What the government is buying
The U.S. Secret Service (within the Department of Homeland Security) is procuring National Recruitment Advertising Campaign Services (NRAC). This is a small-business set-aside for advertising agency services under NAICS 541810—Advertising Agencies. Firms in this industry typically develop and execute multi-channel marketing campaigns including creative concept development, media planning and buying, digital advertising, broadcast/print/out-of-home placement, campaign analytics, and related communications support. The contract supports the Secret Service's national recruiting efforts. Specific campaign scope, duration, deliverables, and evaluation metrics see the solicitation.
Key facts
| Attribute | Value |
|---|---|
| Agency | Department of Homeland Security, U.S. Secret Service |
| Notice type | Combined Synopsis/Solicitation |
| Solicitation number | 70US0926R70093666 |
| NAICS | 541810 (Advertising Agencies) |
| Set-aside | Small Business Set Aside – Total |
| Response deadline | May 8, 2026, 4:00 PM EDT |
| Place of performance | Laurel, Maryland |
Who can bid
This is a total small-business set-aside, meaning only small business concerns under NAICS 541810 may submit offers. The small-business size standard for NAICS 541810 is typically $25 million in average annual receipts (verify current SBA table for exact threshold). Bidders must be registered in SAM.gov, have an active Unique Entity ID, and qualify as small at the time of offer and award. The notice does not indicate additional restrictions such as HUBZone, SDVOSB, or 8(a) requirements, so any eligible small business meeting the basic criteria may compete. Joint ventures and mentor-protégé arrangements may participate if structured compliantly under SBA rules.
How to put together a competitive bid
Demonstrate federal campaign experience. Highlight past performance with government recruitment or mission-critical public-awareness campaigns. Include measurable outcomes such as application rates, cost-per-impression, or diversity reach metrics.
Show integrated media capabilities. NRAC likely requires cross-channel execution (digital, social, streaming, traditional broadcast, out-of-home). Detail your in-house versus subcontracted capabilities; identify any teaming partners early if specialty services (media buying, production, research) are needed.
Address security and personnel suitability. Secret Service contracts often involve cleared spaces or sensitive workforce data. Describe your facility clearances, cleared personnel, and ability to handle personally identifiable information (PII) from applicants under federal privacy requirements.
Price strategically. Combined synopsis/solicitations often move quickly to award. Structure pricing to show full campaign lifecycle costs—creative development, media placement, production, reporting—plus options if the solicitation includes them. See the solicitation for specific contract type (likely firm-fixed-price or cost-plus-award-fee elements) and any ceiling or minimum guarantees.
Validate small-business status. Ensure your SAM.gov profile, size certification, and any relevant representations (such as subcontracting plan thresholds) are current before submission.
Next steps
Download the full solicitation package at SAM.gov using number 70US0926R70093666. Review the statement of work, evaluation criteria, and required past-performance references carefully. Note the firm deadline: May 8, 2026, at 4:00 PM EDT—late submissions are ineligible under federal acquisition rules. Prepare your SAM.gov registration, entity certifications, and any required representations early to avoid last-day technical issues.
View the official notice on SAM.gov →