Opportunity to collaborate with school administration
DEPT OF DEFENSE.DEPT OF THE NAVY.NAVSUP.NAVSUP GLOBAL LOGISTICS SUPPORT.NAVSUP FLC NORFOLK.NAVSUP FLT LOG CTR NORFOLK · Response deadline: Wed, 21 Oct 2026
What the government is buying
The Navy's Fleet Logistics Center Norfolk is seeking small-business support under NAICS 541613, Marketing Consulting Services. This notice relates to an "opportunity to collaborate with school administration"—language that in federal contracting typically indicates advisory or facilitative services rather than direct educational instruction. In DoD contexts, "school administration" collaboration often supports training pipeline management, professional military education coordination, or administrative systems for learning institutions. The work would be performed in Millington, Tennessee, home to the Navy's personnel command center and training support infrastructure.
Marketing consulting under this NAICS encompasses strategic communication planning, market research, brand management, audience analysis, and related advisory services. For a Navy school-administration context, this likely involves stakeholder engagement strategies, program outreach, recruitment marketing, or internal communications support for training and education programs.
Key facts
| Attribute | Value |
|---|---|
| Agency | Department of the Navy, NAVSUP Fleet Logistics Center Norfolk |
| Notice type | Combined Synopsis/Solicitation |
| Solicitation number | N0018927QD005 |
| NAICS | 541613 (Marketing Consulting Services) |
| Set-aside | Small Business Set Aside – Total |
| Response deadline | October 21, 2026, 4:00 PM EDT |
| Place of performance | Millington, TN |
Who can bid
This opportunity is 100% set aside for small businesses under SBA size standards for NAICS 541613—currently $19.5 million in average annual receipts over three years. No other socioeconomic preference (8(a), WOSB, SDVOSB, HUBZone) applies based on the metadata, so any qualifying small business may compete.
Your firm must be SAM.gov registered, with active registration valid through the award period, and must represent itself as small in SAM for this NAICS. If you haven't registered or need to update your size status, address this immediately—registration processing can take several business days to weeks.
Given the consulting nature of this work, the Navy likely seeks demonstrated expertise in either: (a) marketing/communications strategy for education or training organizations, or (b) defense-sector stakeholder engagement. Past performance with federal education entities, military commands, or similar administrative collaboration will strengthen your position.
How to put together a competitive bid
For a total small-business set-aside for consulting services, focus on these elements:
Technical approach. Clearly articulate your methodology for "collaborating with school administration"—see the solicitation for precise scope. Emphasize your understanding of Navy organizational culture and Millington's role in personnel/training infrastructure. Propose specific deliverables, timelines, and metrics for successful collaboration outcomes.
Personnel qualifications. Identify proposed staff with relevant credentials: marketing/communications degrees, federal consulting experience, and preferably backgrounds working with military education or training commands. Include résumés demonstrating direct school-administration or equivalent stakeholder-management experience.
Past performance. Provide 2–3 relevant contracts from the past three years. Prioritize Navy, other DoD, or federal education clients. If you lack direct federal past performance, commercial equivalents with measurable outcomes (enrollment growth, program adoption rates, communication-effectiveness improvements) may substitute—see the solicitation for required format and number of references.
Price competitiveness. Combined Synopsis/Solicitation notices often use simplified acquisition procedures. Prepare your pricing to reflect competitive market rates for marketing consulting while ensuring profitability. Evaluate whether to propose fixed-price, time-and-materials, or labor-hour arrangement based on scope clarity.
Small-business advantage. Highlight any additional small-business strengths: quick decision-making, dedicated senior attention, or specialized niche expertise that larger competitors cannot match as nimbly.
Next steps
Read the full solicitation immediately on SAM.gov using solicitation number N0018927QD005—the posted date was October 16, 2026, with a deadline of October 21, 2026, at 4:00 PM EDT. This five-day window leaves minimal preparation time.
Verify SAM registration status and entity size representation for NAICS 541613.
Download all attachments to understand exact requirements, deliverables, and evaluation criteria not captured in this metadata.
Submit before the deadline—late proposals are typically non-negotiable in federal acquisitions.
See the solicitation for complete terms, conditions, and proposal instructions.
View the official notice on SAM.gov →